Does style have a price?

How much does a good outfit cost? Our research* shows
that the answer is not as obvious as it may seem.

We showed respondents similar outfit combinations with different prices and asked
which one looked more expensive. The results were surprising — most people
couldn’t clearly tell the difference, and often even perceived the
lower-priced outfit as more expensive.

The survey was conducted by Norstat. The target audience was Lithuanian residents aged 16–90 (men and women) living in Vilnius County.
Data was collected through an online survey. The study was conducted on March 18, 2026, with 500 respondents surveyed.

This confirms a simple truth: it’s not about the price, but how you style it. The same piece of clothing can look completely different — it all depends on how you wear it. So allow yourself to mix different garments and accessories — your style is defined not by price, but by your sense of it.

Take a look at our study’s outfits and responses — can you guess which one is more expensive?